54% of grocery retailers are now offering their own mobile app. That’s a huge increase of 24% compared to just 30% in 2017. Those numbers tell us that today’s shoppers prefer the convenience of shopping in the comfort of their own home while using their mobile devices. Mobile apps also allow users to build shopping lists and easily recall previous orders to make re-ordering items easy. Conversely, mobile apps allow you as the merchant to create loyalty programs that can easily offer mobile coupons, discounts on visits, and other promotions.