Best Foods to Promote in January

Build Your Bridge to January Sales Success


From seasonal produce to stocking up on Superbowl snacks, Affinity Group has the inside scoop on all the best foods to promote in January and sales ideas you can serve up to start the new year off right for your customers.


January is National Oatmeal Month, so it’s a great time to set up some sweet deals on oatmeal products at your operation. Offering sales on items like oatmeal cookies, granola bars, instant oatmeal, grits, fiber bars and cereal all have the potential to bring in big business.

Best Foods to Promote in January - Oatmeal
Super Bowl Party Foods

Since the Super Bowl is in early February, be ready to offer big sales around party foods in the week leading up to the big day. Deals on soda, chips, dips, crackers, sandwich fixings, chili ingredients, cheese and other snack items are all great ways to drive traffic to your location.

Best Foods to Promote in January - Super Bowl Party Foods
Healthy Foods

Year after year, the most popular New Year’s resolution is to eat a healthier diet. Increase space given to fruits, vegetables, wholegrains and reformulated products with fewer calories and less sugar. Provide signs nudging customers to make healthier purchases. Hand out healthy snacks in trials and provide free fruit for hungry shoppers.

Best Foods to Promote in January - Healthy Foods
Winter Foods

It’s cold out in most places in this country, so it’s always a great idea to offer sales and promotions for foods that customers associate with winter. Think hot teas, hot cocoa, coffee, soups and stews.

Best Foods to Promote in January - Winter Foods
Seasonal Produce

Offer your customers produce in season for the best price and taste. Mid aisle displays have been shown to boost sales of overlooked produce, while other tips for retailers include using floor stickers and marking space in trolleys for fruits and vegetables. Making them a prominent part of your displays and overall offer, will be key to sale success.

Best Foods to Promote in January - Seasonal Produce


Remember, Affinity Group is here to Help you Build Your Bridge to Success with our community of resources and relationships that are always ready to help you take your business to the next level.

For more seasonal food inspo, check out our 2022 LTO Promo Calendar to help you boost consumer appeal throughout the year.