4. Email is the Gift that Keeps on Giving
Email is still one of the most effective channels for holiday marketing. Beyond the fact that most online shoppers search their inboxes to find deals, the platform is tailor-made for personalization. It also gives brands an excellent opportunity to engage customers in a variety of effective methods including:
• Gift Guides
Holiday shopping is stressful, and consumers always appreciate a little help when it comes to picking out gifts. A holiday gift guide is a solid tactic for encouraging customer engagement and boosting sales.
• Kinetic Emails
Kinetic emails are interactive content that allows recipients to experience and engage with a brand’s website including adding items to a shopping cart without ever having to leave their inbox.
• Last Minute Sales for Last Minute Shoppers
Everyone knows that a significant portion of the population tend to put off their holiday shopping until right before Christmas every year. E-gift cards are particularly effective as ideal last-minute gift because they’re instantly delivered via email.