At Affinity Group, we don’t just work with food, we live and breathe food. Our talented team of Foodservice experts give you direct access to the insights, solutions, and inspiration you need to take your business to the next level.
Build the Bridge that Keeps
Your Customers Coming Back
Your Customers Coming Back
We have the in-depth knowledge of the foodservice industry you need to keep your brand connected to a community of resources that will drive your business.
Your Bridge to local
Foodservice Success
Foodservice Success
Strategic
Sales Planning
Sales Planning
You can’t build a Bridge to Local if you don’t know where you’re going. At Affinity Group, we believe that detailed planning is the roadmap for creating strategic sales opportunities.
We have the local market knowledge and culinary expertise to help you build business plans that are targeted and achievable.
Culinary Solutions
At Affinity Group, we believe culinary is the cornerstone on which your Bridge to Local is built. From helping to develop signature menu items to sharing our expertise around consumer trends and insights to delivering on-site product training, our talented culinary team is always ready to help you elevate menus and maximize profits.
Marketing and
Consumer Insight
Consumer Insight
Affinity Group makes the local connections and gets you the access and insights you need to build your brand in every market. Our passionate team of experts know how to help you target opportunities and relationships that help you find your full potential.
Training
Whether it’s the know-how you need to navigate the local markets or it’s connecting you with the right resources and relationships to boost your presence, Affinity Group provides strategic sales training that’s always here to put your team in a position to succeed.
WHO WE WORK WITH
SOLUTIONS FOR EVERY SEGMENT
At Affinity Group, our seasoned team of food industry trailblazers are active in every segment of the foodservice industry and are always ready to give you the guided tour.
Affinity Group offers you a variety of support from insights to menu development support to sourcing products that meet your menu precise needs.
MULTI-UNIT & NATIONAL ACCOUNTS
We ensure manufacturers’ brands are on distributors’ radar across the U.S. We make sure your product is stocked where your operators have access.
BROADLINE & SPECIALTY DISTRIBUTION
Our culinary sales team works daily with operators to analyze trends and support menus, while our sales enablement team ensures data-driven targeting.
INDEPENDENT STREET ACCOUNTS
Affinity Group’s specialists understand the unique world of K-12 regulations and know how to create menu ideas that kids will love.
K-12
Our insights, culinary inspiration, and clients’ products enhance healthcare foodservice. Our focus is to keep patients happy and ensure employees and guests are well fed and engaged.
HEALTHCARE
From allergens to ethical/religious beliefs to food exploration, we meet the insights and appetites of college students. We closely collaborate with foodservice directors to find the products and solutions to meet campus dining needs.
COLLEGE & UNIVERSITY
HOW WE SUPPORT YOUR SUCCESS
At Affinity Group, we put your brand first by making it our business to get to know every aspect of your business. Our state-of-the-art support services help you stay up to date with foodservice trends and solutions that always empower your brand to flourish.
Fully equipped commercial test kitchens
Culinary ideation
Operational insight
Menu generation Trend analysis
Product development
Product training
GLOBAL REACH, LOCAL TOUCH
Find an Affinity Group foodservice expert near you
