At Affinity Group, we don’t just work with food, we live and breathe food. Our talented team of Foodservice experts give you direct access to the insights, solutions, and inspiration you need to take your business to the next level.
At Affinity Group, our seasoned team of food industry trailblazers are active in every segment of the foodservice industry and are always ready to give you the guided tour.
Affinity Group offers you a variety of support from insights to menu development support to sourcing products that meet your menu precise needs.
We ensure manufacturers’ brands are on distributors’ radar across the U.S. We make sure your product is stocked where your operators have access.
Our culinary sales team works daily with operators to analyze trends and support menus, while our sales enablement team ensures data-driven targeting.
Affinity Group’s specialists understand the unique world of K-12 regulations and know how to create menu ideas that kids will love.
Our insights, culinary inspiration, and clients’ products enhance healthcare foodservice. Our focus is to keep patients happy and ensure employees and guests are well fed and engaged.
From allergens to ethical/religious beliefs to food exploration, we meet the insights and appetites of college students. We closely collaborate with foodservice directors to find the products and solutions to meet campus dining needs.
At Affinity Group, we put your brand first by making it our business to get to know every aspect of your business. Our state-of-the-art support services help you stay up to date with foodservice trends and solutions that always empower your brand to flourish.