We Build Bridges that Lead
to Retail Success
We have the in-depth knowledge of the retail food industry you need to keep your brand connected to a community of resources and relationships that will drive your business.
Your Bridge to Retail Grocery Solutions

At Affinity Group, we are your one stop shop for retail grocery solutions. Our talented team of retail experts keep your brand connected to the retail marketplace and drive results for your business.

Sales & Marketing

When you’re ready to build your bridge to a better brand, Affinity Group Retail is here to guide you every step of the way. Our reputation is built on our history of sales and marketing success in the retail foods channels. Our passionate devotion to teamwork and unparalleled commitment to culinary give you the insider access and insights to succeed in today’s retail marketplace.

Expertise

At Affinity Group, we know how to help you find your way to success because we know how to drive sales where the rubber meets the road. Our expertise in category management, merchandising, consumer trends, culinary, bakery and administrative support keep your business moving forward. We are your true meal solutions teammates for At Home, Away From Home, and everywhere in between. Our highly trained field engagement specialists are experts in the operational challenges of today. We believe this is critical to translating sales plans to best in class store level execution.

DATA DRIVEN

Our retail teams drive your business success through relationships at the store level. By fully leveraging and maximizing innovation as well as information and sales technology, our real-time connectivity to our retail teams provides you with real-time results.

YOUR BRIDGE TO LOCAL

WHO WE WORK WITH
SOLUTIONS FOR EVERY DEPARTMENT

At Affinity Group, our seasoned team of industry trailblazers are active in every department of retail and are always ready to give you the guided tour.

Fresh & Frozen Seafood
Fresh, Packaged & Frozen Meat
Dairy
Specialty Foods
Frozen
Bakery
Produce
Grocery
Deli
HOW WE SUPPORT YOUR SUCCESS

At Affinity Group, we put your brand first by making it our business to get to know every aspect of your business. Our state-of-the-art support services help you stay up to date with retail solutions that always empower your brand to flourish.

Headquarter
Sales
Customer
Intimacy
Category
Management
Tailored
Marketing
Merchandising/
Planograms
Execution
Field Support
Consumer
Trends
Data Insights/
Analytics
Administrative
Support
GLOBAL REACH, LOCAL TOUCH
Find an Affinity Group foodservice expert near you

LET’s MAKE A CONNECTION

LEARN HOW OUR TALENTED TEAM OF SALES PROS CAN HELP YOUR BRAND TODAY.